What Leadforge Actually Does

Travis Lairson

Travis Lairson has been in marketing since 2006 — the first decade of it inside BMW Group of North America, followed by three years with Porsche US, running marketing across BMW, MINI, Rolls-Royce, Bentley, Lamborghini, and Bugatti in the US and Canada. From there he moved into healthcare: five years with two of the largest fertility networks in the country, then COO of a large oral surgery group on the East Coast. That combination is why Leadforge doesn't default to "just spend more on ads." Travis has sat on the operations side of a business, not just the marketing side, and he's seen the same problem play out at every level — from ultra-luxury car brands to medical practices: companies aren't short on leads, they're short on the systems that turn leads into booked business. Travis owns and operates Leadforge Agency out of Houston, TX, though he's lived all over the country. Outside of client work, he's active with several non-profits — giving back matters more to him than another line on a resume.